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This site and everything presented in it is an educational project as part of our Management studies in  the Ruppin Academic Center.

Nevertheless, it expresses our deepest feelings regarding the mal-content that our friends and family members are exposed to, unwillingly. We truly believe that we can change it.

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Dana Witkon, CEO

Dana leads processes, ideas and vision by realizing human systems that share the idea that they can come to implement, develop and produce excellence every morning.
She has 25 years of experience in senior management in the worlds of service, sales and training organizations. So far, she has initiated a number of ideas that have been recognized in the field of human resources and the empowerment of female gender in the business field.

In BF Net, Dana is in charge of the Strategic Management, Business Development, as well as promoting women equality in all fields.

Sheli Baranes, COO

Sheli has decades of experience in service and sales operations.  She  has created a great value at the level of management, transport and construction of service systems in business companies.  Her superpower is a well-developed business vision that combines human capabilities together with quick and effective decision making.  Sheli graduated cum laude with a degree in Business Administration.

In BF Net, Sheli is in charge of Human Resource, Purchasing and Manufacturing, and has unparalleled contribution to the financial filed.

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Tali Salomon, VP Marketing

Tali is a marketing expert, holding a management position in a multi national beverage company. Her years of experience, leadership skills, and strategic approach are of great importance to the processes undertaken in the company.

In BF Net, Tali is in charge of the MARCOM, Exhibitions and Public Relations.

David Balaish, VP Sales

David is a highly experienced sales manager, working for over then 16 years in electronic security systems companies. As such, he is familiar both with the market and the technology innovations of the last decade and a half. 

In BF Net, David is in charge of the Sales and Business Intelligence, and acts as Marketing Consultant.

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Yftach Tzahar, CTO

Experienced Mechatronics Engineer with a demonstrated history of working in the Mechanical or Industrial Engineering industry. Skilled in AutoCAD, Matlab, SketchUp, SolidWorks, and Revit. Strong arts and design professional with a Practical Engineer focused in Practical architecture and Interior Design from Ruppin Academic Center. 

In BF Net, Yftach is in charge of the IT and Market Analysis.

Tzur Gazit, CFO

Tzur is a self-employed Practical Architect. Prior to that, Tzur filled various positions as manager, team leader and real-time embedded software developer.

In BF Net. Tzur is in charge of the company's financial performance and targets, and acts as MARCOM assitant.

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